How to achieve user faith and trust for your website?
Trust and Faith are heavy words, the burden of which often remains exerted on the shoulders of a website owner.
Keeping the user faith in your website is a task which is much easier said than done. Reputations are built with hard work, endurance and keeping up with your commitments. Faith and trust become serious issues in the wake of internet frauds and leakage of personal identities. So a website needs to set high standards for convincing users to do business on it.
The relevancy of trust and faith greatly enhances in eCommerce business, which is the probably the biggest thing that ever happened to internet. A user needs to be sure before he ventures out to do any transaction of your site with his credit card. Here are a few tips which you may follow to build up user trust and faith in your website.
1. Logos of your clients
If you are a reputed website then you must have done business with many clients, and if your clients are satisfied with your work, they shall not mind if you display their logo on your site. Experience is what users look for. More business achieved means more experience and more satisfied clients. Just imagine what a Microsoft logo pasted on your site would convey to your users. It will literally say what mere words cannot convey. If a client like Microsoft is satisfied with your work, then you hardly need to say anything to develop user trust.
2. Payment Logos
Displaying payment related logos is absolutely necessary when you have an eCommerce website. An eCommerce site requires credit/debit card payment transactions and users are always concerned about the security of their sensitive information. Displaying payment logos like PayPal will instantly boost user confidence in your website. If you have trusted payment partners like Citibank and HSBC, then users will seldom abandon their checkout cart. A recognizable payment service provider logo ensures peace of mind of users.
3. A Face for your website
It is never a good idea to hide your face behind your websites. Users are humans and not cyborgs. They instantly connect with a face. Emotional bonding with users will only happen if they can see and identify your face. Users do not like to do business with a site which is faceless. They consider such sites as unaccountable, in case something went wrong with their transaction. An image always speaks louder than words. If users see your photograph on the site, they will understand that you stand by the site and its content totally.
4. User Testimonials
There is no greater asset for a business than a satisfied client. Blowing your own trumpet never works. Users are increasingly become aware and only believe what your other satisfied clients have to say about your products and services. Placing user testimonials of your satisfied clients along with their photographs and geographical locations will greatly influence new users. Since these testimonials are unbiased, users are most likely to trust them with their eyes shut. Whereas your own testimonial will hardly make them budge.
5. Content which is of user interest
Content which is related to your business and product marketing never seems to do the trick alone. Users visit your site only if something interests them. Help and knowledge is what users often seek. If you can provide them with vital tips for problem solving, then they shall be more than grateful to you and perhaps more than willing to do business with your site. Your job as a web owner does not end at just marketing and promoting yourself, but should also be aimed at educating the readers. This is how you will establish a bond with them and develop their trust over a longer period of time.
6. Social media proof
When it comes to digital marketing, social media as a tool for creating business prospects cannot be ignored. What happens when a user visits your site for the first time to find out that you have 20,000 followers on LinkedIn? Obviously, he is going to get intrigued and stay on your site for a longer time to find out as to what exactly makes you so special. The mere fact that you have a strong social media presence, cements your position as a trustworthy business.
7. Your “About us” page
Some might find an “About us” page irrelevant in evoking user trust, but it is far from true. An About us page should be clearly definitive about your business. What you do? What you are offering? Etc. should be explained precisely. Putting your message across to users in the correct way is absolutely essential to gain their trust and faith. Bragging and boasting should be avoided and the tone of the content should be polite. Don’t overwhelm users by trying to oversell yourself.
Convincing is a painstaking task which becomes even more tedious due to the short time which you might get to please your online users. An unsatisfied user is highly unlikely to give you his business. So follow these tips for gaining user trust and faith and achieve higher conversion rates of visitors to customers.