Why Your Small Business Needs a Website Marketing Strategy

Why Your Small Business Needs a Website Marketing Strategy

You can’t run a truly successful small business in today’s world without having a website. Even the most old-school operations are adapting to the realities of the new economy.

Your website is the front door of your business. On its most basic level, it needs to accomplish two things: It has to look good and it has to work. Everything else filters down from these two key prerequisites.

There are about 28 million small businesses in the United States. Yours needs to stand alone if you plan on carving out space in such a congested environment. These are some reasons why your small business needs a website marketing strategy.

Website Design

You shouldn’t underestimate the importance of website design. In fact, the vast majority of consumers cite this among the top reasons they mistrust a website.

The truth of the matter is that consumers really do judge a book by its cover. You can’t expect your business to generate new leads and gain new customers if your website is ugly and difficult to use. Here are a few things to consider with your website’s design:

How easy is it to find things? No one wants to spend a bunch of time searching through your site for things that should be readily available. Make sure your site is easily navigable.

Does it look clean? It’s preferential to build a professional site that is streamlined rather than one that has a lot of extraneous distractions. Eliminate unneeded aspects to make your site better.

Does it work? Make sure you click through all pages and links on your site before making it live. People will be turned off to your brand if your website has dead pages or links.

It‘s not a bad idea for small businesses to choose a web host that offers a variety of website themes and templates. This simplifies the process of building a site, while also making it more available to people on a budget.

Choosing Your Domain

Even more than site design, inexperienced entrepreneurs overlook the significance of their site’s domain name. The right domain will help you get better rankings in organic search results, while a bad one will make your site look unprofessional—if not straight up sketchy.

The first step is to look through all available domain names related to your small business. If none of these are available, there are a few alternate strategies you can use to find the right domain name:

Purchase the name if it’s not too expensive. This often won’t be financially viable for small businesses if it’s a highly desirable domain.

Add a location to your domain. This can be a country, city, or other geographical region. This will make it easier to get a domain, and can also improve SEO in certain cases.

Use an abbreviation. This will work best for companies that have multiple words in their name.

Search Engine Optimization

There are few marketing tools more valuable to small businesses than search engine optimization (SEO). This is essentially a way for organizations to improve their ranking in organic search engine results. The best parts of SEO are that it won’t cost you a lot of money, and it can be incorporated into just about every website. Start by looking at your metadata options. These can be found on the administrative backend of your content management system (CMS). Make sure tags and keywords are in alignment with the overall goal of your site. You should also consider creating a blog for your website. Making blog posts with targeted keywords is a great way to improve the SEO friendliness of your site. Always have a goal in mind before you create SEO-focused content. Otherwise, it will likely just be wasted effort.

Small business owners need to invest time in building their websites. Part of this should involve fleshing out your website marketing strategy.


Ninjacrunch is a design blog showcasing the best of all design- and art-related topics today. Ninjacrunch helps the design community by providing inspirations, tutorials, web resources and a lot more!

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